What would Grandma think? Social projection onto dead people
André Mata, Francisco Cruz, Rosário Ferreira
August, 2026
Abstract
This article explores how the mental states and processes of the living influence how they think of the dead. In two studies (N = 300), we manipulated participants’ attitudes towards certain topics and tested whether they projected their attitudes onto the minds of dead people they knew. Indeed, participants who were prompted to think favourably or unfavourably about a certain topic imagined that the other (dead) person would share their attitude. Implications are discussed in terms of how people use similar social cognition tools to think about the living and the dead and of how people’s mental representations of the dead are malleable and sensitive to context. Finally, possibilities are laid out for further research on the social psychology of thinking about dead people.
Publication
European Journal of Social Psychology
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Assistant Professor
Francisco Cruz is an assistant professor in Cognitive Psychology at Ispa - Instituto Universitário. Junior Consulting Editor at the Journal of European Social Psychology, 2025-present. Invited assistant professor at Faculdade de Psicologia, Universidade de Lisboa (2026), and Faculdade de Ciências da Saúde, Universidade Europeia (2025-2026). Social Psychology Ph.D. on lay beliefs about science, supervised by Prof. André Mata (Universidade de Lisboa) and Prof. Tania Lombrozo (Princeton University), 2022-2025. Visiting Student Research Collaborator at Princeton University, 2023-2024. Society for General Psychology and Interdisciplinary Inquiry, Fulbright Portugal, and Fundação para a Ciência e Tecnologia awardee. His research interests include lay beliefs about science (i.e., what people believe that science can or cannot explain and why), motivated beliefs in science (i.e., the contexts in which people are more prone to accepting scientific explanations), representation of social groups (i.e., how people integrate information to provide judgments on shared homogeneity vs. heterogeneity across group members), epistemic trespassing (i.e., when people provide judgments on domains beyond those in which they are experts), intuitive mind-body dualism (i.e., a natural tendency to see the world as split in material and immaterial portions), and face perception (i.e., features driving the advantage in recall for own- vs. other-race faces).